When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]
If you’ve found this post, chances are that you’ve tried Google Ads and didn’t quite get the results you were hoping for. While the concept behind Google Ads sounds incredibly solid, the reality for many businesses isn’t always so. Google Ads can lose you money. But why do some succeed and others fail? And are […]
Traditional marketing was notoriously hard to measure. Advertisers spent large budgets on print or TV ads and had little way of assessing their investment. Did it generate a good profit or just burn cash? A client of mine who built his empire in the 90s used to call it “Waving the flag”. You had to […]
We all know Google Ads is a powerful channel for driving more leads, sales and high-quality traffic. Then why does PPC sometimes waste money without showing much return? There are many nuances to the system and both beginners and advanced users can easily use the wrong settings. One such pitfall is the location settings. Many […]
“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]
Today, I’ll share some simple tips on how to keywords research for property leads on Google Ads. Specifically, I'll share knowledge for companies looking for more rental leads. If you work for an estate agent, a property management company or for a private landlord then this PPC guide is for you. Let's get started! […]
If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quickly. Without clear measurement and […]
