Most of our clients saw results within 3-4 weeks. It’ll usually take longer in accounts with little prior data. We can discuss expectations after we take an initial (free) look at your account.

Our work agreements are monthly rolling. You’re free to leave with one month notice at any point. The only thing keeping our clients with us is our service and results.

Our PPC management fees start from £1000 + 20% VAT. If your business is based outside the UK and EU VAT isn't charged. 

We’ll be able to quote after we've spent a bit of time understanding your business and reviewing your Google Ads and analytics accounts.   

You'll receive a plan with a quote as well as context on the work and outcomes for your business.

There are many reasons why companies experience poor performance with Google Ads. Some of the reasons could be outside Google Ads itself, for example the website, landing pages or the product isn’t a good fit.

Other reasons could be poor campaign management, structure, wrong practices and a variety of settings and choices that need improvement.

We’re brutally honest with new clients. We’ll spend our own time reviewing your account so we can give you an honest evaluation. This is part of our proposal process. We might highlight issues beyond Google Ads and recommend solution. We'll hopefully discover good opportunities in your account to improve performance significantly.

We recommend the free introductory call to go over your specific situation and learn more. You’ll can expect some good advice before any commitment.

Your spend should depend on goals, the CPCs (costs per click) in your industry and the average cost per conversion. It also depends on your cashflow of course.

If you’re not sure how much you should be spending, we’ll be happy to help you come up with a plan and some key metrics to track results. Once campaigns are running correctly, ad spend translates itself to revenue for the business.  

It’s often a matter of finding the right balance to allow growth without breaking the bank.

Generally speaking, we work with accounts spending from £5K to over £100K per month. Smaller budgets are possible, but might lack a high return without the volume.

Our PPC work can be split into lead generation and ecommerce PPC management.

Lead generation with Google Ads is for businesses who want website enquiries. The desired outcomes from campaigns would be form submissions, phone calls, email enquiries and signups. All these interactions can be tracked.

Ecommerce PPC involves online sales and product feeds. We focus on data feed management and optimisation for Google Ads, Shopping campaigns, Performance Max and dynamic remarketing to drive more sales.

No! Account managers usually work as a buffer between clients and the experts who manage the accounts. This is great for agency scaling but it’s not so great for the clients.

We believe in direct communication for better alignment. We prefer to manage fewer clients and deliver better services and results.

We’ll be glad to answer. Simply email us on hello@happyppc.com