Here's a little known trick that not many know about in Google Ads. You can use your competitor's websites and landing page in keyword planner. This technique can help with keyword research for your own campaigns or for competitor analysis. I use this technique with new clients, when I want to understand the big players […]
Let's be honest – Google Ads can be a bit of a minefield. And here's something most pros know too well: many of Google's own recommendations aren't always in your best interest. Shocking, I know! It's almost as if they're more interested in their revenue than yours... So, grab a cuppa while we unpack three […]
If you’re a business owner with a Google Ads account the default columns you see when you open the account don’t always make much sense. Today I’ll show you how I view columns and arrange columns to view top level metrics with little distractions. This guide is aimed at those new to Google Ads. If […]
Let's learn how to use filters in Google Ads and make optimising PPC campaigns easier. Google Ads filters are especially handy if you're dealing with large chunks of data, like looking through hundreds of keywords. I use them to easily find the most meaningful insights and get clarity. When should you use filters in Google […]
There’s a lot of talk about Broad Match keywords and Performance Max campaigns. An often overlooked angle is how temperamental they can be, especially when you try to scale your Google Ads account. I call it the relevance mix. Let me explain. The relevance mix in broad match keywords Broad match keywords can work really […]
Performance max campaigns are the main sales driver on many ecommerce PPC accounts. They can occasionally be good for lead generation too. But they’re a mixed. Highly automated they show you some of the data but hide parts. They don’t give many control levers and can be a pain to manage at scale. When they […]
When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
I'm going to take a WILD guess about you: You work for an ecommerce brand, you’re running Google Ads, or paying someone to manage it for you but you’re not sure if it' better to use Performance Max or Standard Shopping campaigns. Have I impressed you with my mind reading abilities? (I hope so…) The […]
If you’re marketing an ecommerce brand with Google Ads, the biggest challenge you’re probably facing is how to increase sales volume without compromising efficiency. Can you grow sales and maintain the cost per conversion and return on ad spend? That is the million dollar question. Literally. You’ve probably also head of the Pareto principle. It […]
Nobody likes a high cost per click (unless they’re a Google shareholder). High CPCs mean more spend, less clicks, less conversions and generally worse performance in. Sure, some clicks will naturally be more expensive than others and some industries have exceptionally high CPCs. But if you’re expecting clicks at a certain cost, then how come […]
