Most property businesses near to reach a variety of end customers. For example, the typical estate agent needs to generate landlord leads, seller leads, rental leads and buyer leads to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re evaluating Facebook […]
Traditional marketing was notoriously hard to measure. Advertisers spent large budgets on print or TV ads and had little way of assessing their investment. Did it generate a good profit or just burn cash? A client of mine who built his empire in the 90s used to call it “Waving the flag”. You had to […]
“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
