Performance max campaigns are the main sales driver on many ecommerce PPC accounts. They can occasionally be good for lead generation too. But they’re a mixed. Highly automated they show you some of the data but hide parts. They don’t give many control levers and can be a pain to manage at scale. When they […]
When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and how should you direct your Google Ads manager to stir your […]
Clients often ask me “How long till we see results from our Google Ad campaigns?”. Google Ads traffic is almost instantaneous. Your ads will usually appear within a few hours after your campaigns are published. But the real question is how long until you start generating leads and sales from PPC campaigns. From experience, results […]
“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
In this article, I’ll share some simple tips on how to improve your Google Ads campaign performance, lower your costs and increase your conversions. If you’re new to Google Ads there should be some easy wins for you. If you’re an advanced user and have topics you’d like to read about, drop me an email […]
If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quickly. Without clear measurement and […]
