When you’re managing large Google Ads accounts any technique that can help maintain clarity and stay on top of performance is very welcome. Google Ads campaign experiments are a great tool for optimising account performance while keeping a clear account structure. But what are campaign experiments and how should you use them? I’ve written this […]
As their name suggests, Google Ad extensions extend your ads with additional information. There are several reasons to add extensions to your search campaigns. More space in the search results = More chances of your ad being seen Extensions typically increase CTRs (click-through rates) More space to add information about your product There are a […]
In this article, I’ll share some simple tips on how to improve your Google Ads campaign performance, lower your costs and increase your conversions. If you’re new to Google Ads there should be some easy wins for you. If you’re an advanced user and have topics you’d like to read about, drop me an email […]
The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]
Today, I’m going to share some simple tips for researching keywords for your PPC campaigns, with the aim of getting more leads for property rental companies. This post could be useful for you if you work for an estate agent, a property management company or a private landlord. Read on to discover how I approach […]
If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quickly. Without clear measurement and […]
Site speed, which is how quickly browsers can load pages on a website, is important but often forgotten. Website load times affect conversion rate, user experience and SEO rankings. If you have a slow website then that will typically increase your website’s bounce rate (i.e. the percentage of website visitors that leave your site after […]
Whether you’re new to marketing or have been in the game for a while now, it can sometimes feel like the industry has its own language. From abbreviations like “CPC” to frequently used terms like “brand image”. It’s a literary minefield. We’ve compiled some important terminology to help you learn the lingo. A good understanding […]
Few things in life are free, but a Google-my-business listing is. It can be one hell of a performance booster for your local SEO rankings. Appearing on search engines' results pages is key to driving organic traffic and customers to your business. If you have a local business with a physical address, you’ll want to […]
