We all know Google Ads is a powerful channel for driving more leads, sales and high-quality traffic. Then why does PPC sometimes waste money without showing much return? There are many nuances to the system and both beginners and advanced users can easily use the wrong settings. One such pitfall is the location settings. Many […]
Clients often ask me “How long till we see results from our Google Ad campaigns?”. Google Ads traffic is almost instantaneous. Your ads will usually appear within a few hours after your campaigns are published. But the real question is how long until you start generating leads and sales from PPC campaigns. From experience, results […]
“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
