“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
Many property companies and real estate agents operate profitably with poor digital marketing or without it at all. Ironically, because the industry has generally high profits, issues can persist for years without grabbing the attention of business owners and marketing managers. What’s more, the availability of other channels, such as third party aggregator sites like […]
When you’re managing large Google Ads accounts any technique that can help maintain clarity and stay on top of performance is very welcome. Google Ads campaign experiments are a great tool for optimising account performance while keeping a clear account structure. But what are campaign experiments and how should you use them? I’ve written this […]
As their name suggests, Google Ad extensions extend your ads with additional information. There are several reasons to add extensions to your search campaigns. More space in the search results = More chances of your ad being seen Extensions typically increase CTRs (click-through rates) More space to add information about your product There are a […]
In this article, I’ll share some simple tips on how to improve your Google Ads campaign performance, lower your costs and increase your conversions. If you’re new to Google Ads there should be some easy wins for you. If you’re an advanced user and have topics you’d like to read about, drop me an email […]
The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]
Today, I’ll share some simple tips on how to keywords research for property leads on Google Ads. Specifically, I'll share knowledge for companies looking for more rental leads. If you work for an estate agent, a property management company or for a private landlord then this PPC guide is for you. Let's get started! […]
If you’re new to Google Ads or if you’ve been using the platform for a while, you’re probably aware of the power and complexity of the platform. There’s no doubt that well managed Google search campaigns can have a massive impact on your business, but they can also get expensive quickly. Without clear measurement and […]
Site speed, which is how quickly browsers can load pages on a website, is important but often forgotten. Website load times affect conversion rate, user experience and SEO rankings. If you have a slow website then that will typically increase your website’s bounce rate (i.e. the percentage of website visitors that leave your site after […]
Whether you’re new to marketing or have been in the game for a while now, it can sometimes feel like the industry has its own language. From abbreviations like “CPC” to frequently used terms like “brand image”. It’s a literary minefield. We’ve compiled some important terminology to help you learn the lingo. A good understanding […]
