Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this article, I’ll go over some tips […]
If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]
Most property businesses near to reach a variety of end customers. For example, the typical estate agent needs to generate landlord leads, seller leads, rental leads and buyer leads to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re evaluating Facebook […]
“How much will running PPC campaigns cost me?” I hear the question again and again. It’s a very legitimate question so I'll attempt to answer it the best I can. In this article, I will focus on management fees. These are different to the budget you need to pay Google Ads or Facebook Ads themselves. […]
Many property companies and real estate agents operate profitably with poor digital marketing or without it at all. Ironically, because the industry has generally high profits, issues can persist for years without grabbing the attention of business owners and marketing managers. What’s more, the availability of other channels, such as third party aggregator sites like […]
