Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
Whether you’re new to marketing or have been in the game for a while now, it can sometimes feel like the industry has its own language. From abbreviations like “CPC” to frequently used terms like “brand image”. It’s a literary minefield. We’ve compiled some important terminology to help you learn the lingo. A good understanding […]
