There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]
Update! I originally wrote this post in 2022 when pMAX was brand new and mysterious. There have been multiple updates and additions and pMAX now gives us more insights than it did back then. Thought still not enough. I've updated the article with new information. How much of a black box are Performance Max campaigns […]
