Update! I originally wrote this post in 2022 when pMAX was brand new and mysterious. There have been multiple updates and additions and pMAX now gives us more insights than it did back then. Thought still not enough. I've updated the article with new information. How much of a black box are Performance Max campaigns […]
If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]
Many property companies and real estate agents operate profitably with poor digital marketing or without it at all. Ironically, because the industry has generally high profits, issues can persist for years without grabbing the attention of business owners and marketing managers. What’s more, the availability of other channels, such as third party aggregator sites like […]
