Let's learn how to use filters in Google Ads and make optimising PPC campaigns easier. Google Ads filters are especially handy if you're dealing with large chunks of data, like looking through hundreds of keywords. I use them to easily find the most meaningful insights and get clarity. When should you use filters in Google […]
There’s a lot of talk about Broad Match keywords and Performance Max campaigns. An often overlooked angle is how temperamental they can be, especially when you try to scale your Google Ads account. I call it the relevance mix. Let me explain. The relevance mix in broad match keywords Broad match keywords can work really […]
Performance max campaigns are the main sales driver on many ecommerce PPC accounts. They can occasionally be good for lead generation too. But they’re a mixed. Highly automated they show you some of the data but hide parts. They don’t give many control levers and can be a pain to manage at scale. When they […]
When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]
The world of Google Ads managers is divided to those who swear by manual bidding, and those who use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly fella, controlling […]
There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]
Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
When most people write ad copy for real estate, they usually think of their product. They might be trying to sell or rent an apartment or a house. It’s tempting to write your Google Ads about the properties themselves but often this will be the wrong approach. In this article, I’ll go over some tips […]
If you want to generate leads for your estate agency then PPC, and Google Ads, in particular, should be high on your list. But how do Google Ads for estate agents work and will they deliver results? Google Ads have been around since the dawn of digital marketing. In this post, I'll give you the […]
