Tag: Google Ads Reporting

Nobody likes a high cost per click (unless they’re a Google shareholder). High CPCs mean more spend, less clicks, less conversions and generally worse performance in. Sure, some clicks will naturally be more expensive than others and some industries have exceptionally high CPCs. But if you’re expecting clicks at a certain cost, then how come […]

Update! I originally wrote this post in 2022 when pMAX was brand new and mysterious. There have been multiple updates and additions and pMAX now gives us more insights than it did back then. Thought still not enough. I've updated the article with new information. How much of a black box are Performance Max campaigns […]