Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]
We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and how should you direct your Google Ads manager to stir your […]
If you’ve found this post, chances are that you’ve tried Google Ads and didn’t quite get the results you were hoping for. While the concept behind Google Ads sounds incredibly solid, the reality for many businesses isn’t always so. Google Ads can lose you money. But why do some succeed and others fail? And are […]
When you’re managing large Google Ads accounts any technique that can help maintain clarity and stay on top of performance is very welcome. Google Ads campaign experiments are a great tool for optimising account performance while keeping a clear account structure. But what are campaign experiments and how should you use them? I’ve written this […]
As their name suggests, Google Ad extensions extend your ads with additional information. There are several reasons to add extensions to your search campaigns. More space in the search results = More chances of your ad being seen Extensions typically increase CTRs (click-through rates) More space to add information about your product There are a […]
The promise of Google ads is so powerful. After all, we all want to appear at the top of Google every time someone searches for a product that we have to offer. So why is your Google Ads account not delivering conversion as promised? Are you doing something wrong or is the promise just overinflated? […]
