There’s a lot of talk about Broad Match keywords and Performance Max campaigns. An often overlooked angle is how temperamental they can be, especially when you try to scale your Google Ads account. I call it the relevance mix. Let me explain. The relevance mix in broad match keywords Broad match keywords can work really […]
The world of Google Ads managers is divided to those who swear by manual bidding, and those who use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly fella, controlling […]
