Meet the team

Overseeing all client accounts, strategy, PPC, analytics & more.

Developer and technical magician.

Wordsmith extraordinaire. SEO content writer.

Nothing disciplines you like putting your own money on marketing for your own business. Every penny counts, every failure hurts and success tastes sweet. 

If you run a business, chances are that you’ve had similar experiences. 

I set up EffectiveMarketing after years of running my own ventures. I also worked as an in house marketer. I often felt frustrated that the agencies and freelance marketers I used weren’t as involved or proactive as I wanted them to be. For me, every campaign meant the earth, but for them, I was just another account. 

EffectiveMarketing was set up to offer a different experience. We want to make a huge difference to every client we take on. We want to understand every business we work with and do whatever it takes to deliver great results.

Nothing disciplined me like running my own business and paying for marketing. Every penny counted, every failure hurt and success tasted sweet. 

If you run a business, chances are that you’ve had similar experiences. 

I set up HappyPPC with years of experience marketing my own business. I then worked in marketing specialising in PPC. I felt frustrated with agencies that weren’t as involved or proactive as I wanted them to be. For me, every campaign meant the earth, but for them, I was just another account. 

EffectiveMarketing was set up to offer a different experience. We want to make a huge difference to every client. We want to understand every business and do whatever it takes to deliver the best results.

Our approach is personal. This means we only take on businesses that are a good fit. There's no point in wasting time and money unless we can deliver great results.

We specialise in PPC for eCommerce & lead generation. We can also help with landing pages and websites that generate more conversions. 

We don't tie you with long-term commitments, but we’ll be fully committed to you.

If we sound like a good fit for your business, get in touch and discover how your enquiries and sales can grow. 

Odi Caspi - founder

Our approach is personal, but it isn’t scalable. We can only provide such dedication to a limited amount of clients. Since our capacity is limited we research every client before we take them on board. This isn’t because we’re snubs. The process ensures that we’re a good fit and that we can deliver the results you need. If the fit isn't right, we'd still give you a ton of insights and advice. 

We specialise in working with SME’s that have a healthy turnover but don’t have the marketing resources in house. We’re multidisciplinary digital marketers, we see the big picture and work on the fine details. We’re honest and don't hide behind jargon and meaningless stats. We won’t tie you into long term commitments to us, but we’ll be fully committed to you.

We build long-lasting partnerships based on performance and client satisfaction. If you’re considering digital marketing for your business be sure to make use of our free digital marketing consultation. We look forward to hearing from you. 

Odi Caspi - Founder

EffectiveMarketing.UK