Let's be honest – Google Ads can be a bit of a minefield. And here's something most pros know too well: many of Google's own recommendations aren't always in your best interest. Shocking, I know! It's almost as if they're more interested in their revenue than yours... So, grab a cuppa while we unpack three […]
If you’re a business owner with a Google Ads account the default columns you see when you open the account don’t always make much sense. Today I’ll show you how I view columns and arrange columns to view top level metrics with little distractions. This guide is aimed at those new to Google Ads. If […]
There’s a lot of talk about Broad Match keywords and Performance Max campaigns. An often overlooked angle is how temperamental they can be, especially when you try to scale your Google Ads account. I call it the relevance mix. Let me explain. The relevance mix in broad match keywords Broad match keywords can work really […]
Performance max campaigns are the main sales driver on many ecommerce PPC accounts. They can occasionally be good for lead generation too. But they’re a mixed. Highly automated they show you some of the data but hide parts. They don’t give many control levers and can be a pain to manage at scale. When they […]
When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
If you’re marketing an ecommerce brand with Google Ads, the biggest challenge you’re probably facing is how to increase sales volume without compromising efficiency. Can you grow sales and maintain the cost per conversion and return on ad spend? That is the million dollar question. Literally. You’ve probably also head of the Pareto principle. It […]
If you're trying to make sense of Google Ads but you're not sure what all the metrics mean we’ve got you covered. This article will take you through the most important basic metrics in Google Ads. You'll be able to review campaigns, keywords and ads and understand performance. If you're relatively new to Google ads or […]
Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]
Some companies love their brand campaigns, while others make an effort to block all brand keywords and search terms. Do you really need paid brand keyword campaigns on the search results if your website is ranking in 1st position organically? It really depends. In this article I’m going to look at the pros and cons […]
Most property businesses near to reach a variety of end customers. For example, the typical estate agent needs to generate landlord leads, seller leads, rental leads and buyer leads to sustain and grow their business. To generate property leads, you need a solid understanding of PPC and of the property market. If you’re evaluating Facebook […]
