The world of Google Ads managers is divided to those who swear by manual bidding, and those who use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly fella, controlling […]
There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]
Working with many different businesses an experienced Google Ads consultant will usually have a unique perspective her or she can bring on board. I often find that the input outside of Google Ads is where the biggest opportunities lay. I believe that an experienced Google Ads specialist will have a unique set of skills and […]
