Performance max campaigns are the main sales driver on many ecommerce PPC accounts. They can occasionally be good for lead generation too. But they’re a mixed. Highly automated they show you some of the data but hide parts. They don’t give many control levers and can be a pain to manage at scale. When they […]
When Google Ads came out, their offer revolutionised the world of advertising. We might take it for granted today as there are many pay per click advertising platforms, but before Google, advertisers had to fork out hefty sums to get the smallest print ad. All that without knowing if a single lead or sale would […]
I'm going to take a WILD guess about you: You work for an ecommerce brand, you’re running Google Ads, or paying someone to manage it for you but you’re not sure if it' better to use Performance Max or Standard Shopping campaigns. Have I impressed you with my mind reading abilities? (I hope so…) The […]
If you’re marketing an ecommerce brand with Google Ads, the biggest challenge you’re probably facing is how to increase sales volume without compromising efficiency. Can you grow sales and maintain the cost per conversion and return on ad spend? That is the million dollar question. Literally. You’ve probably also head of the Pareto principle. It […]
Nobody likes a high cost per click (unless they’re a Google shareholder). High CPCs mean more spend, less clicks, less conversions and generally worse performance in. Sure, some clicks will naturally be more expensive than others and some industries have exceptionally high CPCs. But if you’re expecting clicks at a certain cost, then how come […]
If you're trying to make sense of Google Ads but you're not sure what all the metrics mean we’ve got you covered. This article will take you through the most important basic metrics in Google Ads. You'll be able to review campaigns, keywords and ads and understand performance. If you're relatively new to Google ads or […]
Broad match keywords are a lot like Marmite. Some PPC marketers love them and rave about great results. Others sneer at their mention, and give examples of low quality search terms and wasted clicks and budgets. How is it possible that two such polarised opinions exist for the same PPC tactic? Could the broad lovers […]
We all want more. More revenue, more profit, more awareness and more visibility. If you are running performance marketing campaigns, you will know that more of one thing often means less of the other. So what should you be focusing on the most, and how should you direct your Google Ads manager to stir your […]
The world of Google Ads managers is divided to those who swear by manual bidding, and those who use automation. I belong to the later camp. Sure, I’ll use manual bidding in certain situations, but an automated bidding strategy with solid conversion tracking is hard to beat. But while I’m an automation friendly fella, controlling […]
There’s so much talk about PMAX in the Google Ads world, but is it any good for lead generation? Is the algorithm smarter? Performance Max have a “secret formula” that could make it more effective than other campaign types? I want to share an honest opinion from my own personal experience using Performance Max for […]
